Recently, the media interview activity of "China-Africa "Xiang" About Enterprise Tour" entered Sany Group. As an old friend of Africa, Sany Group has been with this land for more than 20 years since it entered Africa for the first time in 2002. With the gradual extension of the "Belt and Road", the "Chinese wind" in Africa is getting stronger and stronger, and the development of Sany Group in Africa has also entered the fast lane. Up to now, Sany Group has achieved a cumulative sales revenue of nearly 17 billion yuan in Africa and more than 18,000 sets of equipment, ranking first among Chinese construction machinery companies exporting products to Africa.
It is understood that during the third China-Africa Economic and Trade Expo, Sany Heavy Industry will present 15 best-selling products, including a variety of electrified and intelligent new products, bringing a "mechanical feast".
Equipment in more than 50 countries and regions in Africa
Sany Booth of the Second China-Africa Economic and Trade Expo
In 2002, the first equipment of Sany Group was exported to Morocco, and it was the first batch of Chinese construction machinery enterprises to enter the African market. This "testing the waters" allowed Sany to see the growth potential of this continent. After entering the African market, Sany has conquered customers with excellent quality and perfect after-sales service, and Sany equipment has participated in the construction of more and more key projects in Africa.
World Cup venues in South Africa, Adama Wind Power Project in Ethiopia, the tallest building in Africa, the Algeria Grand Mosque minaret, the world's largest Dangote oil refinery, Zambia's largest copper mine in Africa, Lumwa, the largest water conservancy project in Angola, Kaka Hydropower Station, Sany equipment can be seen in large-scale construction projects such as the Maputo Sea-Crossing Bridge in Mozambique, and the recognition of Sany by local customers is getting higher and higher.
Sany crawler crane construction in Algeria
In the initial period, the African market was relatively unfamiliar with "Made in China", and the most worrying thing was after-sales support and spare parts supply. Sany first started to break through the predicament by focusing on key markets and key products. According to the actual situation of the market, the major regions have determined the key markets and main products in their respective regional markets, established a huge service marketing network in the African market, and actively provided customers with value-added activities such as "Service Miles" inspections to improve services brand.
The road conditions in Africa are not good, and the outdoor temperature is as high as 60°C all the year round. Ordinary products are prone to malfunction in Africa. Through market research, Sany has improved the adaptability of all products exported to Africa, such as Sany Automobile exported to South Africa Cranes, reach stackers and other equipment must pass the local load test in South Africa, and the excavators used in the mine are equipped with a self-lubricating system.
At present, in African countries, Sany Group's main products include excavation machinery, hoisting machinery, road machinery, energy machinery, port machinery and concrete machinery and other equipment; among them, concrete machinery is the first brand in the African market, excavating machinery, hoisting machinery , port mobile machinery, etc. are the first brands made in China.
According to the data, from 2020 to 2022, Sany's business in the African market will reach a compound annual growth rate of 45.3%, achieving cumulative sales to Africa of more than 6 billion yuan, and its equipment has spread to more than 50 countries and regions in Africa.
Facilitate localized manufacturing
In the process of going deep into Africa, Sany not only changed the face of Africa with high-quality equipment, but also actively imparted advanced technology. While participating in a large number of local project construction, Sany technicians have also organized various trainings for many times, sharing advanced technologies with the local area, and training a group of local talents who understand management and technology.
"The longest working time of Sany's African employees is more than 15 years." According to the relevant person in charge of Sany Group, Sany Group adheres to the localization operation strategy in Africa, and Sany subdivides the original two regions of the African market into North Africa, There are 5 regions in West Africa, East Africa, Central Africa and South Africa, and carry out refined management of the market in the jurisdiction. In order to further improve local spot fulfillment, service response and parts supply efficiency, Sany has registered 6 wholly-owned subsidiaries and 4 joint ventures in Africa.
Sany pump truck construction on the Mombasa-Nairobi Railway in Kenya
It is understood that Sany Group currently has permanent branches in more than 30 African countries, has more than 30 high-quality agents, more than 90 service outlets, equipment in more than 50 countries and regions in Africa, and more than 600 local African employees , the employee localization rate has exceeded 50%, and is still improving. According to statistics, Sany and its agent system have created more than 5,000 job opportunities for Africa.
While actively expanding its business, Sany also hopes to invest in construction in Africa to help realize localized manufacturing. On June 27, 2016, Sany Group signed the "Ethiopia Hunan Equipment Manufacturing Cooperation Park "Operation and Management Agreement", will jointly operate the Ethiopia-Hunan Equipment Manufacturing Cooperation Park located in Adama, Ethiopia with Chinese and Egyptian companies. The modernized equipment manufacturing cooperation park dominated by the four major industrial sectors of components and general equipment will make greater contributions to improving the local economic foundation, establishing a sound industrial system, solving employment, and cultivating professional talents.
With the further deepening of China-Africa cooperation in the field of science, education and culture, many African students also choose to study at Sany Engineering College, a subsidiary of Sany Group,to study engineering machinery and manufacturing majors, aiming to improve the local industrial technology level after returning home.
