On March 3, 2026, local time, the 2026 CONEXPO-CON/AGG 2026construction machinery exhibition in Las Vegas, USA, grandly opened.As a leading enterprise in the global construction machineryindustry, Zoomlion showcased its high-end equipment and digitalsolutions, including construction cranes, concrete machinery,earthmoving machinery, mining machinery, and building cranes. On thefirst day of the exhibition, product deliveries and cooperationagreements for multiple products were signed. With high-endcustomized products and full-chain services, Zoomlion demonstratedthe hard power of "Made in China" and injected strongmomentum into its foreign trade partners' expansion into the NorthAmerican market.
CONEXPO-CON/AGG 2026 is one of the world's largest and mostinfluential construction machinery exhibitions, bringing togetherthousands of exhibitors and professional visitors from over 60countries and regions. It is an important platform for showcasingcutting-edge technologies and connecting global cooperationresources. Zoomlion has participated in this exhibition for sevenconsecutive years. This year, it presented a comprehensive productmatrix and high-end customized solutions, showcasing the company'sachievements in intelligentization, localization, and globalization,further enhancing its brand influence in North America and deepeningits North American market layout.
Zoomlion's core highlight at this exhibition was its "high-endcustomization." All exhibited products met local marketcertifications, and many were specifically developed for the NorthAmerican market, featuring high efficiency, reliability, safety, andintelligence. These products are precisely tailored to the needs ofNorth American customers and the specific working conditions,breaking the monopoly of international brands in the North Americanhigh-end construction machinery market and showcasing the innovativestrength of "Made in China 2025."
In the field of construction cranes, Zoomlion's ZRT1500V6 all-terraintire crane became one of the highlights of the exhibition. This newproduct, developed specifically for the North American market,features a six-section 198.5-foot large-section elliptical boom. Withthe boom fully extended, it can lift a maximum load of 2600 lbs, andthe 41900 lb movable counterweight can be loaded and unloadedautonomously without the need for an auxiliary crane. The transportweight is controlled within 108000 lbs, significantly improvingoperational efficiency and convenience, and perfectly meeting theneeds of North American users for high-altitude lifting and rapidrelocation. Meanwhile, the equipment features a high-efficiencyhydraulic system for precise control and employs intelligenttechnology for safer operation. Furthermore, the driver's cab hasbeen enlarged by 10%, enhancing human-centered design and comfort,and further improving the operator's experience.
In the earthmoving machinery sector, Zoomlion showcased a productmatrix covering large, medium, and small machines to meet the diverseneeds of various customers. Among them, the ZE55GU and ZE145GU miniand small excavators are highly mobile and flexible for municipalconstruction and confined spaces, and their compact size andefficient performance have made them popular with small-scaleengineering clients in North America. The ZE500G excavator, aflagship model of the G-series large excavators, is specificallydesigned for large-scale mining and earthmoving projects in NorthAmerica. It features a powerful 400-horsepower engine, a spacious andwell-air-conditioned cab, an intelligent cooling system thatautomatically adjusts fan speed based on oil temperature, and astandard fan reversal function, greatly facilitating cleaning andmaintenance in dusty environments. Truly "worry-free,labor-saving, and fuel-efficient," it has become a key focus forlarge mining companies in North America.
In the concrete machinery sector, Zoomlion's "American comicbook" painted concrete pump truck, equipped with a NorthAmerican-specific chassis, has attracted considerable attention. Thispump truck boasts a maximum vertical boom span of 151 feet and amaximum theoretical displacement of 180 cubic meters per hour. Thelast two sections of the boom utilize carbon fiber technology,achieving a 25% weight reduction while increasing effective load,continuously demonstrating Zoomlion's technological leadership inhigh-end concrete equipment. The unique "American comic book"paint job aligns with the cultural aesthetics of the North Americanmarket, further bridging the gap with North American customers andshowcasing Zoomlion's dedication to localized operations.
Besides customized products, Zoomlion's intelligent systems for towercranes and construction hoists have also garnered widespreadattention from industry customers. Taking the TC-LINK digitalmanagement platform as an example, this platform, independentlydeveloped by Zoomlion, allows customers to achieve safer, moreefficient, and intelligent equipment management. It enables real-timemonitoring of equipment operating status, fault warnings, andmaintenance reminders, significantly reducing equipment operation andmaintenance costs, improving construction efficiency, and perfectlymeeting the intelligent construction needs of North Americancustomers.
At the exhibition, the Zoomlion booth was consistently bustling withvisitors and offering a vibrant atmosphere. Live broadcastsexplaining high-end customized products, performances by a NorthAmerican-style band, dance shows, and interactive games were amongthe exciting activities that drew a constant stream of globalcustomers, partners, and media guests. From the morning's opening, aseries of positive developments were reported: off-road tire craneswere delivered to North American customers on-site, orders forearthmoving machinery continued to rise, and new cooperationagreements were signed with concrete machinery customers, fullydemonstrating the recognition and competitiveness of Zoomlion'sproducts in the North American market.
Tan Ruxu, Deputy General Manager of Zoomlion Overseas Company,stated, "North America is a crucial part of the company's globalstrategy. We have been deeply rooted in the local market for nearly20 years, and our cranes, concrete machinery, earthmoving machinery,and other products have earned a strong reputation there. We willcontinue to cultivate the market through localization, creatinggreater value for our customers and creating a new future togetherwith our partners." In recent years, Zoomlion has acceleratedits overseas transformation, making comprehensive efforts in R&D,manufacturing, supply chain, product, service, and talent exports,continuously promoting the localization of its overseas business. InNorth America, Zoomlion, leveraging its North American R&Dcenter, continues to improve its localization strategy, havingestablished multiple operational locations in Milwaukee and Houston,building a comprehensive collaborative system covering R&D,manufacturing, sales, and service to better and faster respond tocustomers and serve the market.
For foreign trade partners, Zoomlion's deep cultivation andbreakthroughs in the North American market provide strong product andservice support for expanding into the local high-end market. Relyingon Zoomlion's customized products, localized service system, andbrand influence, foreign trade enterprises can more accurately meetthe needs of North American customers, reduce market developmentrisks, and increase the success rate of cooperation. In the future,Zoomlion will continue to deepen its presence in the North Americanmarket, continuously promote product innovation and localization, andwork hand in hand with global foreign trade partners to jointlyexplore the enormous potential of the North American market andachieve mutual benefit and win-win results.
