The market is a circle: a comprehensive forecast for the development of the construction machinery industry
Recently, many people have complained on social media that it would be more convenient if the battery of the mobile phone can be replaced directly, and if the earphones are plugged into the line, they will not be lost... As everyone knows, these things that are considered "more convenient" have actually been "eliminated" by the times "The product.
Loop development of construction machinery
But just as the fashion circle will cycle for many years, all walks of life have such development experience, and construction machinery is no exception. Today, let's speculate on which trends and products in the industry may develop in a loop!
Development Trend of Leasing Industry
Scatter - Concentrate - Scatter
Although construction machinery leasing has not been developed in my country for a long time, it has experienced a process from explosive growth to reduction in popularity.
In the past few years, under the influence of various factors such as the development law of foreign mature markets and domestic "light assets", construction machinery leasing has become the largest blue ocean in the industry. Anyone who comes in early and understands a little bit of business can benefit from this. For a time, "construction machinery leasing" was in a state of blooming everywhere.
The booming market not only benefits the people in the industry, but also attracts a lot of capital hot money. Whether it is a large-scale leading enterprise in the industry, domestic and foreign equipment leasing companies, specialized speculative institutions, etc., they are all swarming here, leasing institutions for financing The rhythm is also getting faster and faster, and the joint increase of multiple parties has made the leasing industry that has not really grown up appear "pseudo-saturated". Enterprises are fighting a price war, many small and medium-sized leasing companies are either struggling to support or have no choice but to leave the market, and the industry concentration is gradually increasing.
However, during the period of financing expansion, enterprises can set up more outlets regardless of cost to increase their market share. However, for high-frequency and low-cost construction machinery and equipment such as excavators, loaders, and truck cranes, no matter how large an enterprise is, it is difficult to support the coverage of townships. Network, and this part has become the main market for small and medium-sized leasing companies. In the next round of industry upswing, small and medium-sized leasing companies will spring up like mushrooms after rain, and the leasing market will form a centralized and decentralized model.
The type of enterprise development
Single - everything that one expects to find - one specialty and many abilities
I believe you have heard many stories about the development of China's leading construction machinery companies: one or a few people broke the boat at the beginning, and they continued to grow from only one factory building, one office, and one product. Due to the limited level, the early construction machinery enterprises generally had the characteristics of single product, single business and simple technology.
In the past 20 to 30 years, based on the rapid development of the Chinese market, enterprises in the construction machinery industry have undergone earth-shaking changes. The development model of the enterprise has also undergone a huge change, from the original simplification to a large and comprehensive development with everything that one expects to find. Any leading enterprise can provide a set of "full series of equipment + solutions". Not only is the expansion of the product line, but the company also continues to make efforts in the upstream (components) and downstream of the industrial chain, and even dabbles in less relevant fields.
However, the "everything" development model can indeed resist risks to a certain extent, but too many businesses in the same group can easily lead to situations such as redundant business, bloated organization, and internal competition. Based on the future development of the industry and the general environment, combined with the analysis of some experts on the type of enterprise development. We believe that only by retaining the main business and splitting irrelevant businesses into a "one-specialty-multi-capable" model can the enterprise develop better and faster. The depth of "proficient in one industry, the first in the industry, and the international leadership" (while reflecting the long-term development time of the enterprise), coupled with the broad breadth of "application scenarios" (while reflecting the short-term development time of the enterprise), give consideration to both Balance can better meet the challenges of the VUCA era.
